Three Letters, One Identity: The Rick Lipsett Designs Logo Refresh
This year marks 23 years of my professional journey in illustration, graphic design, and advertising. To celebrate that milestone, I refreshed the Rick Lipsett Designs logo, giving my visual identity a renewed expression as I look ahead to what’s next. Designing for yourself means taking a closer look at how you want to represent your work. This refresh brought me back to the essentials: my name, my creative disciplines, and the visual elements that connect them. The result is a bold monogram supported by expressive color, clean typography, and a pattern that brings illustration, graphic design, and advertising into the same visual language. Three initials in one mark At first glance, the symbol reads as an R. Look closer, and the L and D reveal themselves within its structure. These overlapping initials—Rick Lipsett Designs—give the mark a personal connection while keeping its silhouette compact. The letters share space, creating a unified symbol with enough visual weight to stand on ...
