Designing the Message Before the Messenger
Digital Invitation Concepts for MJC9 – Catacumba 9, Cayey, Puerto Rico Not every event promotion is about the guest. Sometimes, it is about the conversation. For the visit of Brenna Blain to the young adults ministry of Ministerio de Jóvenes MJC9 at Iglesia Catacumba 9 , the goal was clear from the start: this was not meant to feel like a celebrity appearance. It was meant to feel like a safe, honest, heart-to-heart conversation. The campaign consisted of digital invitation flyers designed specifically for social media, with adaptability in mind. Each concept was created to function across multiple formats and placements while maintaining visual consistency and clarity. Three Creative Directions I developed three distinct visual approaches for the event announcement: Concept 1 – The Speaker as the Central Focus (top image) This version positioned Brenna prominently, highlighting her presence and name in a bold, high-impact composition. It emphasized recognition and authority, ...
