Scotiabank's AutoMaraton

Sometimes, an ad agency must produce a full pledge commercial to get a job/budget/concept approved. Totally different if you're a freelancer. As such, producing one could mean no food for a few months. After all no one works for free.

Anyways, we used the following as a DEMO, which helped a budget to be assigned to the project. Unfortunately the concept was changed to the extent that the final product was a different commercial altogether.

Nevertheless, here's the spot.

Direction: Rick Lipsett

Copywriter: Ginelie Piovanneti

Editing & Audio Recording: Humberto Huertas