8.20.2014

Sultanes de Mayagüez


If you've read this portfolio/blog before, you know how much I enjoy creating characters.
So you can imagine my joy when I was approached to do the Character Design, for the new image of the Baseball Team: Sultanes de Mayagüez.


 I began my process by sketching out a few possible Sultans. I even went ahead and gave some of them color, but was unimpressed.

After some tinkering and more sketching, I finally had a sketch I was willing to work with.


With that first stage done, I proceeded to present my sketch which was given the thumbs up, and so I began creating it in vector format.


Although I really like the result, the client suggested we got rid of the chest hair, which I resisted to do, but accepted. Guess it needed to be more pleasing to the eyes of children. I've always wanted to do something like that, reminds me somewhat of those old Popeye cartoons where he ate his spinash and his chest blew up like a balloon, showing of a tattoo of a battleship. Remember those? Anyway, I digress.

So I got rid of the chest hair and the 5'o clock shadow and gave him a more clean look. The client was pleased. Now, at this stage, the team did not have the uniform yet so I didn't even know the colors of the team, but I knew that was bound to influence the design once it came up.


And so it did and we figure we might as well dress him in the team's uniform, that way we could eventually even do a suit and someone can run around in it, as the team's mascot.



And so, another finished project,  another smile on my face. Just love how this one came up. What do you think?





8.13.2014

Toyota de Bayamón Ads



Some time ago I published some of the Illustrations I've done for Toyota de Bayamón. As you may imagine, I love illustrating Esteban Santos for all his ads. I'm allways looking for new poses and characters I can dress him up in. I have a blast.

Here's a few of the ads I've done lately for his car dealership in Bayamón.

Client: Toyota de Bayamón
Agency: Jorge Blanco & Asociados
Creative Director: Ginny Piovanetti
Copywriter: Carlos Serrano
Art Director: Rick Lipsett (me)


















So, what are your thoughts? Fell free to share them with me here! God bless.

8.06.2014

Rio Mar Golf Member and Guest Tournament


This is the second year in a row I've had the honor of illustrating and designing the booklet for the yearly Golf Tournament at the Rio Mar Resort in Rio Grande, Puerto Rico.



Illustrating that Lizard is very satisfying, reminds me of the time I used to draw only Ninja Turtles back in the 90's. Showing my age there a bit, aren't I?



Anyways, Here are the covers I presented along with different illustrations from that character. They ended up using the Disco Dancing cover.