Designing a Family Business Logo with Meaning

One of the things I enjoy most about logo design is when the meaning runs deeper than just aesthetics. That was the case with this project—a logo for a family-run contracting business in Puerto Rico.

They’re hands-on experts, helping businesses get their spaces up and running—from structural fixes to functional details. But what truly stood out to me was how personal this brand was to them. The name itself was built from the initials of each family member, with a single letter rising above the rest: a “D” for *Dios*—God. In their words, He is the center of everything they do.

That intention became the heart of the design. I created a logo that reflects their unity as a family and their shared faith. I also mocked up how it could look on uniforms and signage, and even crafted a simplified icon/avatar for future use on social media—keeping that “D” front and center.

Do you have a brand with a story waiting to be told? I’d love to help bring it to life. Let’s collaborate!