Designing a Brand That Moves: The Oh Ride Case Study

Collaborating with José Enrique from Oh Ride was a real pleasure. I’ve known José for years, and I’ve always admired his entrepreneurial spirit someone who takes calculated risks and is committed to seeing things through. He entrusted me with developing the visual identity of his brand, and the creative process was deeply rewarding.

From the start, we agreed to explore three distinct design directions to help define a clear and strategic visual path for the brand.

Oh Ride is an emerging company with strong roots in the city of Ponce, Puerto Rico, where it has successfully offered scooter rentals for tourism and urban adventures experiences that are energetic, accessible, and fun. The brand’s tone is fresh, dynamic, and friendly, aimed at people who want to explore the city in a simple, enjoyable way.

Right now, Oh Ride is preparing for an ambitious expansion that will transform its reach and positioning. It’s not just about growth it’s about redefining the vehicle rental experience in Puerto Rico and beyond.

Our objective was clear: to position Oh Ride as the go-to brand for rentals and adventure modern, aspirational, and trustworthy. A brand that invites people to live unforgettable experiences on wheels… or in the air.

We developed three design directions that felt casual, joyful, and energetic. The name Oh Ride was crafted to sound like “Alright!” a playful expression that matches the brand’s vibe.

The first concept was a monogram. It reads “OH,” but also brings to mind a smiley face an immediate cue for positivity.

The second design leaned into the sound of the name, using a speech bubble to emphasize the brand's friendly and conversational tone. Its slanted design conveys speed and motion.

The third logo direction also used a subtle tilt to suggest movement. Negative space was used to form the shape of a top-down view of a car. An exclamation mark added a bold, energetic touch inviting people to say the name out loud, like a statement.

As part of the process, we presented each design concept in context on social media, uniforms, and the scooters themselves.

In the end, the chosen logo was the OH monogram.

To support the brand moving forward, we also created logo usage guidelines so the client knows exactly how to apply the design and what to avoid ensuring the brand always communicates its full personality and vision.

It was a wonderful experience working with OH Ride, and I’m excited to see where we’ll go next.

If you need a logo, design, illustration, or any kind of graphic project, reach out. Let’s talk and create something great together. I’d love to hear from you.