Illustration Campaigns for Nuestra Escuela

I've had the joy of creating several campaigns for Nuestra Escuela, a non profit organization from Puerto Rico that serves their community in diverse ways, always working towards the betterment of the families and an improvement of Puerto Rico through the work in the individual and their loved ones.

There are several dates throughout the year that they enjoy promoting or celebrating because it aligns with their values. Also, they put a spin on some other celebrations, re-focusing them on some area that they wish to make the main focus. With that, I created the visual look and aesthetics for two campaigns that I developed to help them communicate their peculiar focus. The first campaign was for the special dates. I created vector illustrations and worked on captions that enlarged their views on things.

Next, I researched key on finding special heroes that Nuestra Escuela has as wisdom bearers. I worked alongside Justo Méndez Arámburu, one of the School's founders and former president of the organization, to make sure that I was on point with Nuestra Escuela's philosophies. Here's a few from that effort.

It's been awesome to get to help Nuestra Escuela communicate their values through special dates and quotes from special people that they hold to a high standard. The task was to educate and show their hearts and it was a successful endeavor. You can follow them on social media to see the rest of these campaigns.