3.24.2010

Focusing Hard

"En Foco" is a project of the Puerto Rico Anti-Drug Allegiance. We've done many works for them in the past, and on this occasion, they wanted a logo for a youth program which has the goal of making them focus their energies at anything but drugs, alcohol and violence. They do this by making them create short films in their schools. Films that sometimes are so good, that the Alliance uses them as part of their branding campaigns.

For this project, we tried a variety of different approaches, but always came back to this one. The word "FOCO" is morphed into a cartoon-like character which is focused. We thought that this fitted perfectly with the target and submitted it as our recommendation.



This design required a t-shirt to be made. After all the Crew of each film project must look their best when working on their short movies, no?

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